Exploiting Geographical Location Information of Web Pages

Many information resources on the web are relevant primarily to limited geographical communities. For instance, web sites containing information on restaurants, theaters, and apartment rentals are relevant primarily to web users in geographical proximity to these locations. In contrast, other information resources are relevant to a broader geographical community. For instance, an on-line newspaper may be relevant to users across the United States. Unfortunately, the geographical scope of web resources is largely ignored by web search engines. We make the case for identifying and exploiting the geographical location information of web sites so that web search engines can rank resources in a geographically sensitive fashion, in addition to using more traditional information-retrieval strategies. In this paper, we first consider how to compute the geographical location of web pages. Subsequently, we consider how to exploit such information in one specific “proof-of-concept” application we implemented in JAVA, and discuss other examples as well.